Branding for Smart Doorlock Company, Amadas

We made logo, design guideline and promotion 3D animation for a smart doorlock company, Amadas. I was a project manager of this project. An exclusive font is made for Amadas's identity design.

• Client | AMADAS
• Cowork | Minkyoung Lee (designer), Hanjin Cho (3D animator)
• Duration | 1 month
• Responsibility | project management, brand design, font development, identity guideline production, directing video production
• Tools | Sketch, Illustrator, Photoshop, Premiere Pro

Their previous logo was too rigid and masculine. It did not go well with the company's delicate form. I manufactured a font based on 'Optima' to express Amadas's sophisticated high tech and the integrative nature of art and technology. It was developed by adding a curved surface following the motif from the shape of the handle to the font Optima's basic solidity and structure.

Logo design engraved on the product of Amadas.

A video was produced to put on the main screen of the homepage. It succinctly shows the product's characteristic features and how it works.